Extreme Do-GooderS: What Makes Them Tick?

Five extraordinary social entrepreneurs talk about their defining moments – when the urge to change the world gathered such force they couldn’t ignore it.

New York — Most people in the world, it’s fair to say, want to do a little good. At the very least, we try to follow a kind of secular golden rule: Try to do no harm. But in our communities and around the world, there’s a kind of person who takes all this further – to an extreme, even. They’re called, most often, “social entrepreneurs,” and some of them have become famous, at least in certain circles: Muhammad Yunus, the 2006 Nobel Peace Prize laureate, is revered in do-good financial circles for pioneering microfinance, a lending system for the very poor.

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